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Google has big plans for Inbox, not so much for Gmail

WT24 Desk

Over the past couple of days, reports have been surfacing that suggest Google has something big planned for the future. It seems that some Google Inbox users are receiving a notification when they log in, thanking them for using the service and notifying them that they will henceforth automatically be redirected to Inbox from Gmail.

To be clear, there is an option to turn off the redirect from Inbox’s settings menu. But the fact remains that Google has a clear idea of the direction its services are heading, and Gmail isn’t along for the ride.

Launched back in October 2014, Inbox was introduced as an experimental email client, available on an invite-only basis. Not only could it bundle together similar emails like transaction reports and promotional material, it has also since added the functionality to auto-reply, set reminders for and snooze emails, as well as recognise and bubble up information from tickets whenever you need it. And all of this was eventually expected to tie in to your presence in the Google ecosystem.

Clearly, after more than a year in testing, Google feels Inbox is ready for the big time, but  they’re being very careful to not upset the public, which has proven time and again to be very resistant to drastic change. Both Gmail and Inbox are still available as standalone email clients, and it’s unlikely Google will force any switch overs to the new service. What is possible however, is them possibly offering “perks” to Inbox users in the future; perhaps something like added Google Drive storage. What’s certain is that, though the timeline is fuzzy, Gmail will not be around forever, and there’ll be a new kid on the block to take its place, “dna” reports.

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