Google has been in talks to acquire video search startup Baarzo, according to sources with knowledge of the company. However, those sources were less clear about whether the companies had reached a final agreement.
The companies both declined to comment, Google offering its standard note:
Baarzo describes its product as “true video search,” allowing users find specific moments in a video, like a slam dunk in a basketball clip.
If it delivers on that promise , that would be pretty appealing to Google, both for search in YouTube and for the company’s efforts to offer “universal” search across media types.
Unlike Google or YouTube searches, which only evaluate the text around the video, the Baarzo search technology actually analyzes the video content, recognizing hundreds of thousands of objects and millions of faces, and locates the precise moment in the video when the search objects interact in the way you had specified.