The small town of Iiyama in Nagano Prefecture, North West of Tokyo has claimed a new snowman-building world record, an official said Monday, after a winter storm dumped tonnes snow on the region, National Japan News reports.
More than 600 residents built a staggering 1,585 snowmen in an hour, smashing the previous Guinness World Record of 1,279 snowmen set in Utah in 2011.
The snowmen, all at least 90 centimeters tall and be composed of three snowballs with eyes, a nose and arms, have been built to commemorate the planned March 14 opening of Iiyama Station on the Hokuriku Shinkansen Line.
The Festival also features elaborate giant snow sculptures.
Much of northern Japan has endured heavy snowfall this winter, with one place in Hokkaido getting nearly 2 meters of snow in only one day.
Last month, four people died in avalanches that struck some of the country’s many ski resorts, while in December, a bitter winter storm claimed at least 11 lives nationwide.