Home | Breaking News | RAGS TO RICHES Migrant family who sold hankies at market built £2bn Boohoo.com empire
From Manchester to LA: the family now hang out with celebrities like Gigi Hadid. Adam's success has seen him travel all over the world promoting their brand. Adam with his brothers, who all grew up in a modest house in Manchester. Their success means they can afford to splash out on lavish holidays. Adam Kamani and his family now run the billion pound business But the businessman says the family's success is due to their strong bond

RAGS TO RICHES Migrant family who sold hankies at market built £2bn Boohoo.com empire

THE Kamani family started off on a humble Manchester market stall but now their business is one of the most successful online clothing brands. They created Boohoo.com and website PrettyLittleThing in 2006, and are now worth a fortune.

WT24 Desk

A FAMILY of immigrants from Kenya transformed their fortunes to become billionaires in just over 10 years – by copying celebs outfits and getting them made cheaply, The Sun reports.

Adam Kamani, 28, has opened up about the family’s business success, which has seen them rise to fame with their websites Boohoo.com and PrettyLittleThing.

Set up by Adam’s dad Mahmud in 2006, clothing website Boohoo is now valued at £2billion and sells £580million of clothes.

Mahmud’s father emigrated from Kenya to Manchester in the 1960’s and began the business on a market stall selling handkerchiefs and towels.

Adam told the Manchester Evening News: “They all shared this two up two down in Fallowfield and were helping with the market trade – it all started from there.

“I think my Dad realised that online was becoming more of a thing and if someone else could do it then so could we, and we could do it better.

“The word losing isn’t in my Dad’s vocabulary.

Growing up, Adam lived in a modest house with 18 relatives all squeezed in together. But the family’s life now is far removed from their early days working in Manchester.

Now, they mingle with the rich and famous, hanging out with celebrities such as Gigi Hadid at exclusive events. They’ve partied with the Kardashians and spent nights in clubs with rappers like P Diddy.

Adam tied the knot this summer and treated his bride to a £1million honeymoon and lavish nuptials in Italy.


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